What does the appearance of your practice say about you, your product, your place in the market?
Optical dispensing is becoming a more competitive and increasingly difficult game to win. Market conditions have changed significantly in the past few years, with optical retail chains all competing aggressively to gain a slice of eyewear sales. National retailers have raised the average consumer’s expectations with appealing store designs that motivate people to buy and return to buy again. Why would they not have the same kind of expectations for their eye care providers?
Simply being a great optometrist is no longer a guarantee of success. To win in the eye care arena, you have to provide a great patient experience on the clinical side and a great shopping experience on the optical side. Every practice owner will have their own ideas and philosophies, but every practice needs a design that is visually engaging and clinically efficient – Elaine’s skills lie in balancing those elements.
Elaine Silk is a UK qualified, Nelson-based, designer specialising in optometry practice design
In addition to having trained in fine art, sculpture and graphic design, Elaine is also a qualified dispensing optician, making her expert in efficient practice design. Her work is driven by functionality and aesthetics. Her philosophy is based on creating the perfect balance between the clinical and retail aspects of optometry.
Click here for information about my scope of service and fees